It’s a milestone many radio shows of any type or style never reach – 40 continuous years on the air. But, that’s exactly what Polka Parade has done – kept polka music on the radio in Milwaukee for 40 years. Starting in September of 1982, and airing every single Saturday since, Polka Parade turns 40 this year.  The radio show has become a fixture for many who love this style of music. They don’t miss a show.

Starting in 1982 as a last minute fill-in on the Milwaukee Public Schools radio station, WYMS, the show soon became one of the most popular and listener supported the station had. Through this day, hundreds of Polka Parade Pals, continue to augment the paid support of a couple dozen commercial advertisers with donations to help cover the costs of airing the show.

Every Saturday, starting at 9:00 AM, DJs from Southeastern Wisconsin and surrounding states lend their talents to play what many call the happiest music on earth. Most have worked in professional radio for years and now continue with Polka Parade.

Even though Milwaukee has long been associated with polkas, the only radio station in the city you’ll hear this style of music on is WJOI, 1340 AM and 98.7 FM. Beyond listeners throughout Milwaukee and Southeastern Wisconsin who listen on the radio, fans from around the country spend their Saturday morning listening through the live internet stream. Others listen on demand from the Polka Parade website after the shows have aired.

While local, live radio, has changed drastically over the years, Polka Parade has marched on for 40 years with seemingly no end in sight. The official start of the 40th year kicks off on September 3, 2022, with the celebration continuing for the rest of the year. Don’t miss the parade as it returns every Saturday from 9:00 AM to 1:00 PM (CST). Join in to hear Polka Parade live or anytime on demand in Southeastern Wisconsin on 98.7 FM, 1340 AM or anywhere from www.PolkaParade.org.

About the Author

Don is the current manager of Polka Parade, taking over the position in 2012. He has been involved in providing a variety of media production services since 1982, and worked daily in the radio broadcasting industry from 1984 through 1999. He can be heard regularly during Polka Parade.

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